Translate confusing Facebook metrics into real net profit. Know exactly when to kill an ad or scale it to the moon.
Enterprise Next.js & WordPress architectures that scale.
Stop guessing. See exactly which ad made money.
AI media buyer that runs 24/7.
Track your daily ad spend vs net profit.
Hire cheap editors to test 10 creative variations.
4 Pillars of Profitable Scaling in 2026.
Facebook's AI handles targeting now. Your only lever is the creative. Test 10 new creatives per week. Use Foreplay to swipe proven concepts.
If your 3-second video view rate is under 30%, your ad is dead. The first 3 seconds determine 80% of success. Edit hooks aggressively.
Facebook over-reports sales by 20-30%. If your ROAS looks "okay" in Ads Manager, you might actually be losing money. Use Triple Whale.
Don't micro-manage budgets. Use Campaign Budget Optimization (CBO). Set a high budget and let Facebook feed the winning ad sets automatically.